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Some found the timing supicious.
Koreaboo
The group formerly known as NewJeans recently revealed their new name, NJZ.
NJZ has since interviewed international media, revealing a change in concept, much to the fans’ excitement. The group also announced plans for new music and were announced as the headliners of the Hong Kong ComplexCon, which takes place in March.
ADOR has also addressed the name change and released a statement on the subject.
With the group’s future activities revealed, some believe HYBE made a recent announcement to take a jab at the group.
On February 7, just after NJZ revealed its new name, it was reported that LE SSERAFIM would return in March 2025 with a new release.
The timing of the news left some feeling as though it was announced to take attention from NJZ, accusing HYBE of continuing alleged efforts to target the group.
we get it hybe https://t.co/6JbNYaCsDU
— ؘ (@hyeudini) February 7, 2025
ALWAYS remember that this group benefits from all the bastardization hybe has done to njz. hybe continues to taint njz image to appeal lsrfm. DO NOT SUPPORT these evil and heinous puppets of hybe. https://t.co/eVOMntKHtD pic.twitter.com/LPxOTQkc6z
— ً (@bblaeri) February 7, 2025
hybe employees working overtime rn after njz announcement https://t.co/8g49CG57OZ pic.twitter.com/zWjEGSzPJ2
— ؘ (@jensoosflop) February 7, 2025
With the ongoing legal issues between HYBE and former ADOR CEO Min Hee Jin specifically naming LE SSERAFIM, it is apparent why some would believe this is possible.
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